U.S. farmers might think that the focus on "foodies" and their needs for sustainably sourced foods is a domestic trend. Fact is, this is a global trend and it's the focus of a major international exposition in Milan, Italy. Expo Milano covers about 3 million square feet of exposition space where 75 countries have individual pavilions and more than 60 more have exhibits in special buildings in the park.
Interestingly, there's only one farm equipment company on display with a very ag focused exhibit - New Holland. Their exhibit which looks at the need for sustainable agriculture highlights everything from their methane tractor prototype to their PLM (Professional Land Management) software and how it helps farmers manage acres more efficiently.
Carlo Lambro, global brand manager, explained that New Holland, as a CNHi brand, is a major sponsor of the event. CNHi and its sibling corporate organization FCA (owners of Chrysler) put in more than $25 million into the event and displays. The most extensive is the New Holland exhibit which offers visitors a deeper look into modern food production and how commercial agriculture is sustainable.
In this gallery we offer a look at the New Holland exhibit, but also a view of some of the sights at Expo Milano including a view of the supermarket of the future. This is a big show that opened on May 1 and closes on October 31 (about a week before Agritechnica starts up in Germany). The country exhibits focused on food, food technology and other issues focused on a sustainable world.
Smaller country exhibits were grouped by major crops - like chocolate (cacao production), rice and other crops. It was a way to include smaller countries in the master exhibit. So check out this gallery that offers a taste of Expo Milano - it's open until October 31 if you're planning on going.
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