Milwaukee Tool Corporation has introduced their newly designed website, www.milwaukeetool.com. With the objective of making the user experience more intuitive, the new site features less complex, more visual navigation options.
“As we continue to expand our business, it is imperative that we better organize our website to make product information easier to find. We want to make our user’s experience stress-free so they keep returning to milwaukeetool.com and have confidence in the information they find,” says Audrey Matthews, e-business program manager for Milwaukee. “The changes we have made are a direct reflection of the feedback we received from users.”
The newly designed website features a new main navigation that allows visitors to visually browse multiple navigation paths. Filtering options allow visitors to narrow down product listings to easily find what they are looking for without visiting multiple pages.
Coming soon, Milwaukee will continue to enhance the online experience with a new mobile site launching later in 2013.