Raven Industries Applied Technology Division announced purchase of SBG Innovatie BV and its affiliate Navtronics BVBA. SBG is headquartered in Middenmeer, Netherlands and manufactures GPS steering systems for a range of ag applications.
In a press announcement Raven says the acquisition will broaden the company's line by adding high-accuracy implement steering applications to the line. And SBG's headquarters will become the new home office for Raven in Europe, expanding the company's global presence in key European markets.
Matt Burkhart, ATD's division vice president, remarks that SBG specializes in precise RTK GPS steering systems with a focus on high-value crops. "Their highly accurate implement steering technology broaden's Raven's existing product line and integrates well into the Raven product portfolio," he says.
Daniel Rykhus, Raven's president and CEO, adds that the company's priorities within ATD "are to drive growth through international market expansion, new products and broadening OEM relationships." He adds that this acquisition should help further that strategy.
SBG's products will be offered as part of Raven's lineup of precision ag products immediately, according to the media announcement. Sales team members from both companies will be offering the combined product lines. For more information you can visit ravenprecision.com/sbg or visit the two companies together at the Cereals Event in Cambridgeshire, United Kingdom, June 11-12, 2014.