Krone recently held a dealers meeting at the Cook Convention Center in Memphis, Tenn., where the North American operation of the worldwide hay and forage equipment manufacturer is headquartered.
Bernard Krone, CEO of German-based Bernard Krone Group, says the first time he heard the American expression “Put your money where your mouth is” he thought it was very unhygienic.
Krone is putting its money where its mouth is by pouring millions of dollars into a new technology center and expanded manufacturing and warehouse facilities in Europe and the United States.
That this is happening at a time when other farm equipment makers are cutting back on investments and laying off workers was not lost on dealers and their employees who came to Memphis to learn about the company’s newest hay and forage offerings and how to sell and service them.
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“In North America, we have invested in our facility here in Memphis. By leasing a new facility, we have doubled the size of our Reno, Nev., operation to better serve that part of the country,” says Krone.
Krone has shown significant growth in North America in the last three decades, rising from $1.6 million in 1987 to more than $120 million in sales in 2014, a growth rate of 12 percent per year or about 35 times the sales in 1987.
“I told Tommy (Jones, the new president of Krone North America) that he only has to triple the sales before he can retire,” said Krone, drawing another laugh from the audience. “If this growth continues, we project that Krone North America could be as big in sales volume as Krone in Europe by 2020.”
New product launches:
Among the new products shown in Memphis were entries from Krone’s Comprima line, including the new F 155 Round Baler and the Comprima V 150 and V180 balers. The latter enable growers to produce concise round bales with some of the production advantages of large square balers.
Also on display were the new EasyCut B 1000 CR and EasyCut B 1000 CR Collect triple mowers. The mower conditioner features a hydraulically adjustable working width of 30-feet-6-inches to 33-feet-2-inches. Another new mower model is the EasyCut F 360 CR Glide, a front-mount disc mower with a working width of 11-feet-8-inches and an intermeshing rubber roller conditioner.
Krone also introduced a new tedder model, the KWT 882 T rotary tedder, which has a working width of 28-feet-10-inches and a low tractor requirement of 55 horsepower.
For more information, visit http://gruppe.krone.de/english/.
The following is Bernard Krone addressing the audience at the Memphis meeting: