John Deere builds on its application business with a new deal where it will distribute two products from 360 Yield Center including the company39s YDrop technology

John Deere builds on its application business with a new deal where it will distribute two products from 360 Yield Center, including the company's Y-Drop technology.

Deere announces 360-Yield Center deal

Innovative firm focused on high-tech solutions to a range of issues joins in distribution agreement with major manufacturer.

Two innovative products from the inventors at 360 Yield Center - the 360 Y-Drop and the 360 Undercover will now be sold and supported by John Deere. The new multi-national distribution agreement means that farmers can access these products through John Deere dealers in the U.S. and Canada.

In the announcement, John May, president, agricultural solutions and chief information officer, John Deere, notes: "This innovative application technology from 360 yield Center helps improve timing and placement of nutrients with John Deere and Hagie application equipment, including self-propelled sprayers and toolbars."

Earlier this year John Deere announced it had purchased a majority stake in Hagie Mfg., and would become the distributor for the innovative sprayer line. This new 360 Yield Center agreement builds on that relationship.

Adds Gregg Sauder, president, 360 Yield Center: "Demand for the 360 Yield Center nitrogen utilization products is tremendous. That's why we are pleased with this allied distribution agreement with Deere. We can now service and support more customers through the broadest dealer network in the U.S. and Canada. We've had a successful marketing partnership with Hagie an dwe are excited to extend this relationship to John Deere, their dealers and their self-propelled sprayer and nutrient applicator line-up."

The two products to be sold under the agreement - availability is listed "in the near future" - include:

360 Y-Drop offering farmers in-season potential for nitrogen application. The system is designed to give farmers the ability to sidedress a corn crop up to tassel.

360 Undercover is designed to protect crops from late-season disease and insect infestations using multidirectional spray nozzles. The unit slides under the canopy so farmers can target fungicides, insecticides and nutrients.

This latest deal builds on John Deere's position in the market. The company recently announced it was launching its high-capacity nutrient applicator to round out its application equipment line-up.

Check out the products and services from the different companies involve by visiting John Deere, Hagie Mfg., and 360 Yield Center.

Source: John Deere

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