In April, power-sports company Polaris invited Farm Industry News behind the doors of its R&D facility in Wyoming, MN, to show us its new line of commercial vehicles, which we later had the chance to drive. The facility was recently expanded to accommodate this new, but growing, business segment for Polaris.
“Many of you know us as a snowmobile company, but that is a very small portion of our business,” says Marc Tullemans, Polaris Director of Adjacent Markets. “And some of you know of us as a power sports company. But we are now growing beyond that as well. “
Polaris entered the commercial market in 2010. The market consists of landscape professionals, company campuses and facilities, state and municipalities, schools, universities, utility companies, and, on the far reaching corners, farmers, as a number of the products are starting to overlap.
“We’ve seen almost 400% growth in this market since 2010,” Tullemans says. “We serve customers all over the world. So if you haven’t yet tried us in your fleet, we’d like a chance to convince you we have a strong commercial product line.”
Polaris makes five different categories of commercial vehicles: the new Brutus side-by-side (SxS) utility vehicle, the Gem compact electric vehicles, the Ranger SxS, the Sportsman all-terrain vehicle (ATV), and, just-launched, the Hippo, which is a Ranger loaded with a generator. Polaris reps gave us a technical walk-around of each of these vehicles and then handed over the keys for us to drive them.
The ones I focused on were the newest ones—Brutus, Gem, and Hippo, all of which have a lot of application in farming.
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